AI, numbers, and the way forward for media portals

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By Rushan Ziatdinov

 

Lately, I learn an fascinating and really timely opinion piece titled “Does information media haven’t any future?” printed in The Korea Instances. I can hardly argue with most of the factors made within the article, as they precisely clarify the problems concerned in being a journalist. If I had not learn that article, you’d by no means have learn this text, as a result of I’d by no means have written it.

I don’t contemplate myself a journalist, though writing newspaper-style articles just isn’t too tough for me as a result of I’ve extra superior expertise in writing tutorial articles. A few of them I edit and strengthen myself 10-20 occasions earlier than submitting them to an educational journal. The submission of a scientific manuscript just isn’t the top of the story, as a result of if the manuscript just isn’t rejected (which is a excessive chance at prestigious journals), it goes by an intensive peer evaluation course of, and the writer should diligently edit the manuscript in response to the feedback of a number of nameless reviewers.

Sadly, on the earth of capitalism, issues are random. Corporations, markets and industries can seem, develop quickly, deteriorate or disappear. So far as we use numbers and use rankings, there’ll at all times be some engaging and not-so-attractive areas for work, as a result of individuals examine numbers (rankings, salaries and different advantages) somewhat than making deep evaluation of in contrast sectors. The human thoughts normally seems for a easy rationalization to an issue. Within the first place, this downside is in our minds, and it’s a results of the way in which during which we use numbers. If a soccer workforce is on the backside of a championship desk, most individuals are going to see that workforce as a loser. How lengthy will individuals use that type of pondering? Cannot there exist a society the place everyone seems to be a winner?

In human useful resource administration, jobs are in contrast based mostly on job evaluation for the aim of figuring out salaries and varied funds. Because of this, some jobs are valued extra and others much less, and such an method appears to be widespread these days. Additionally, there are totally different strategies of job evaluation that may result in totally different rankings of jobs. These strategies create inequality between totally different jobs. I’m not saying that high quality or high-caliber jobs shouldn’t be extremely valued, simply that within the fashionable capitalist world, inequality, which is the results of calculations utilizing numbers, has develop into widespread. That’s the reason journalists can transfer to the leisure trade, the place they will most likely get a better wage and higher working circumstances.

Numbers stress individuals out. Folks rely their age, wage, blood strain, cash left of their financial institution accounts, and a few rely the variety of years they’ve left to stay. Numbers have infiltrated the social sciences and are used to calculate issues like happiness ranges. Many fashionable surveys use a well-liked Likert scale, the place numbers from 1 to five can be utilized. Why solely entire numbers? Is there a mathematical proof that solely entire numbers can be utilized in surveys? After all, entire numbers are simple. However from a computational viewpoint, even the radicals of entire numbers, such because the sq. root, the dice root and the nth root, are complicated.

Advances in arithmetic and engineering have introduced us to the fields of synthetic intelligence, information science, robotics and some others, which is why quite a lot of jobs are on the verge of disappearing. Nevertheless, many of those jobs are made up of repetitive duties that may be achieved higher by a machine than a human being. There’s a must create jobs which are extra inventive and extra clever for human beings, that may make them happier and extra affluent, and that may enhance their general well-being.

The writer of the article I discussed within the first paragraph appropriately writes that AI can summarize current texts. And even when it does it in a wonderful method, it will possibly’t create information that occurred, for instance, an hour in the past, with out utilizing somebody’s texts. Principally, there may very well be a very AI-written media portal, however will probably be based mostly on different current information and texts. Truly, it isn’t a nasty concept to have such a portal in Korea, the place, for instance, solely optimistic information from about 200 nations may very well be aggregated and absolutely translated by AI into each Korean and English, as this might assist convey new concepts to the nation. On the identical time, this might create quite a lot of jobs for individuals who are good at proofreading texts, as automated translations usually are not at all times wonderful, or enhancing the literary worth of texts.

The world is certainly altering quickly. Within the Fifth Industrial Revolution, people might want to harmoniously cooperate and coexist with machines, not compete with them. Truly, it’s not clever to compete with a machine or a robotic in a process that it’s wonderful at. That may make human beings the loser. Equally, it will be exhausting for machines to compete with us in creativity, innovation, emotional intelligence and the power to attract from numerous experiences and views that people possess. That’s the reason companies want to present critical consideration to how they will create new, extra clever and artistic jobs for individuals. The human race wants to maneuver on to the following stage of its evolution.

AI itself can not simply exchange inventive individuals, however inventive individuals could be changed by different extra inventive individuals utilizing AI. AI can improve the capabilities of inventive individuals, permitting them to collaborate with AI instruments to attain even larger ranges of creativity and innovation. For media portals, this could result in better-quality content material and information of upper worth, leading to elevated reader curiosity.

AI may also help media portals personalize content material. AI algorithms can advocate personalised content material by analyzing person preferences and behaviors. It will maintain readers extra engaged, enhance retention charges and make sure that they’re seeing content material that’s related to their pursuits. AI may also assist media portals be extra environment friendly of their curation and group of content material. Automating content material tagging, metadata era and categorizing will make it simpler for customers to seek out what they’re in search of.

Whereas journalists concentrate on extra inventive and modern content material, AI instruments can generate varied experiences, historic overviews or books based mostly on content material written by journalists. This may save time and sources for media organizations and complement human-generated content material. Texts which were printed in a newspaper for years can develop into an encyclopedia, the place readers can seek for questions and solutions. Comparable applied sciences exist already, and an excellent instance is the web site ChatPDF.com.

AI itself may also help to advertise the articles of journalists, as it may be used to research information in actual time and supply breaking information, market tendencies and stay protection of occasions. It may also be used to research what’s trending and being commented on in social media, so long as it is authorized to take action. This may also help media organizations perceive how the general public reacts to numerous points and alter how they report accordingly.

By making content material out there in a wide range of languages, AI-powered language translation providers could make it simpler to succeed in a world viewers. Are you able to think about a serious Korean newspaper like Hankyoreh, The Hankook Ilbo, JoongAng Ilbo, Dong-A Ilbo, Chosun Ilbo and others translating all their content material from Korean to English? Will not this assist promote Korea and associated issues worldwide? It is going to even be very helpful for the greater than 1 million foreigners dwelling in Korea.

With the assistance of AI, media portals can predict person habits, tendencies and content material efficiency. Editorial choices and content material methods could be based mostly on this info. AI can deal with routine duties like coming into information, distributing content material and posting to social media, releasing human sources for extra inventive and strategic work. AI can allow interactive parts inside articles and movies, serving to to maintain customers engaged. For instance, interactive infographics, polls and chatbots can be utilized to offer further worth to readers. AI-powered portal serps can ship extra correct outcomes of journalists’ inventive work, with extra refined search capabilities equivalent to picture and voice search.

 

Rushan Ziatdinov (www.ziatdinov-lab.com) is a professor within the Division of Industrial Engineering at Keimyung College in Daegu.

 



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